When you own a business, your reputation precedes you. In this time of great dependence on technology, before I meet with a client for the first time, it is highly likely that they have googled my firm, read past client reviews, studied my website, and so on. Much like online dating, finding the right attorney can be intimidating, and there is a wealth of information one can dig up before the in-person litmus test can be conducted. Considering this, I recently found myself asking: what is it that I want potential clients to know about me right off the bat? The three adjectives that come to mind are practical, reliable, and local.
You often hear “eat local” and “shop local”, but what about “legal local”? Admittedly, that does not have quite the same ring to it, but the premise is the same. When you hire a local attorney, not only are you getting a more personally tailored legal experience, but also, you are investing in your community. It is increasingly important for communities, especially small towns and neighborhoods, to invest in their local professionals (think: lawyers, accountants, doctors and others), as it grows diversity and connectivity, bolsters economic stability, and, ultimately, allows for communities to be more well-rounded, self-sufficient and sustainable.
People often ask me if they need a Will or a Trust. This is a good question, and, ultimately, arriving at the answer depends on what you are trying to accomplish. Your reasons and objectives for your estate plan go a long way toward making the determination regarding which tool to use.
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